We’re Here to Help You Succeed

You need:

• Strategic partners who can help you create and/or optimize your marketing plan, efforts and results

• Tactical experts whose skills supplement those of your team

• Veteran professionals for special assignments to support you during periods of peak activity, employee turnover or simply any time you need more highly skilled help

We offer:

The4Collective is a marketing consortium of four highly accomplished senior marketing professionals with more than 100 years of combined experience working for major national brands, leading companies and edgy start-ups. While each of us leads our own independent consulting firms, we also work together, using our aggregate expertise to deliver full-service marketing solutions including strategic planning, brand development, public relations, marketing, social media, website development/optimization, advertising, and even environmental/retail design - every aspect of the marketing wheel. 

We work with you to discover and uncover your business goals, determine the best direction for growth and success, then customize and execute an approach to achieve those goals.

While our partners can advise at the C-suite level, we can also serve as tactical extensions of internal teams stretched to the limit.  

Areas of Expertise

BRANDING

The4Collective’s partners are experts in providing all phases of brand development, covering everything from defining and creating a completely new brand to evolving and propelling an existing corporate identity. Depending on your specific situation and needs, our process can include brand discovery and ideation sessions, brand voice and positioning development, visual brand and tagline creation, corporate identity design, and brand manual/standards documentation. We can then execute or provide guidance to your team in carrying out the new brand across all touchpoints including internal and external rollout, website, social platforms, sales and marketing collateral, and advertising. 

We custom tailor each brand program and deliver a comprehensive approach, transparent process, and thorough delivery of your powerful new brand.

Marketing

Our expertise includes all manner of marketing guidance and execution, from creating a high-level overview, developing a fully detailed marketing and communications plan and calendar that we can deliver to your team, to creating and executing from our side. Our plans cover budget allocation, market research, target audience profiling, consumer trends, and media and advertising strategy, tactics, and platforms.

Whether you need a high-level viewpoint with strategic guidance, a fully fleshed out roadmap, or a partner to execute for you, The4Collective will be a strong partner in your success.

Design

We provide brand-centric, strategic, and dynamic design and copywriting across the spectrum of sales and marketing collateral, websites, advertising campaigns, presentation templates, corporate identity, expo/tradeshow booths, environmental/retail design, large format displays, and any custom projects. We’re available to ideate and develop recommendations as well as write and design attention-getting materials created to drive responses and business.

The4Collective can take care of all of your design projects, from concept and writing to final execution.

Public Relations

Targeting key messages and calls for action is increasingly challenging in this digital age when audiences have the ability to influence others via smartphones and social media. When corporate reputation is at stake, there is no more important arrow in the marketing quiver than public relations. The4Collective partners are seasoned PR veterans with the ability to customize a program that delivers measurable results and seamlessly integrates with other marketing efforts. Our capabilities span the breadth of PR services, from strategic planning, measurement and evaluation to media relations, social media, content development, special event development, grassroots activation, and crisis communications.  While our partners can advise at the C-suite level, we can also serve as tactical extensions of internal teams stretched to the limit.